How can I use the merge mail features to personalize my email with the contact's name or other details?

Placing %firstName% %lastName% %companyName% %email% or %custom1% ... %custom5% will set up a merge mail variable that will pull the information from the database and insert it into the email.

This can be placed in the subject line or in the body of the email message.

When you do a test send of the message it will replace the variable with mergedFirstName instead of %firstName%. Since the test is not looking up names from the database it uses this as a flag to let you know it is working. Once you do the real send it will replace %firstName% with the first name of the recipient.

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